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📅 April 8–10, 2025 | 📍 Anaheim Convention Center, California
Team ’25 lived up to its billing as Atlassian’s biggest event of the year: 190+ speakers, 120+ sessions, and 4,000+ attendees packed into Anaheim for three days. Ricksoft was there, and here’s what stood out.
📺 Missed a session?
Atlassian’s on-demand library from Team ’25 is available here, or catch it on the official Team ’25 YouTube playlist.
🔥 What we saw on stage
The Founder Keynote brought Mike Cannon-Brookes, Anu Bharadwaj, and Brian Duffy to the main stage. Cannon-Brookes framed the year’s direction plainly: “Our mission is to unleash the potential of every team,” and made the case that “technology is your competitive advantage.” On Rovo specifically: “We see Rovo not just as a tool, but as a new team member.”
Rovo became standard, not an add-on. Atlassian’s AI teammate moved from a paid extra to something bundled into paid Jira, Confluence, and Jira Service Management plans (Enterprise and Premium first), and was re-architected into three pieces: Rovo Search, Rovo Chat, and Rovo Studio.
A genuinely different keynote moment: Williams Racing Team Principal James Vowles and F1 driver Jenson Button joined Cannon-Brookes on stage to talk teamwork at extreme scale — an F1 car has roughly 20,000 parts, built by a team of about 1,100 people. Vowles shared that he’d personally set up Jira for the team back in 2004.
🚀 The product news that mattered
Teamwork Collection (Jira + Confluence + Loom + Rovo Agents) and Strategy Collection (Focus, Talent, Align) both went GA as bundled offerings.
Atlassian Government Cloud (FedRAMP Moderate) and Atlassian Isolated Cloud (single-tenant) were announced, both aimed at GA in 2026.
Cloud performance got real investment: Atlassian cited 49 infrastructure improvements over the prior year, 55% faster load times for large instances, and 3x Confluence user-scaling.
Also new: Confluence Live Docs (beta), Jira public intake forms, AI-generated Loom-to-ticket conversion, and Rovo Dev Agents — which Atlassian said cut internal PR review cycles by 45%.
🎯 What we took away
The Williams Racing session became the single most-talked-about moment of the conference. Proof that Atlassian’s “extreme teamwork” storytelling lands harder than another feature walkthrough.
Rovo’s shift from paid add-on to bundled-in standard signaled just how central AI had become to Atlassian’s core pricing strategy, not just its roadmap.
Anaheim set a high bar heading into the rest of 2025, and Atlassian didn’t slow down from there.
👋 Thank you for stopping by Ricksoft’s booth
We came to Anaheim to show what smarter Jira and Confluence work management actually looks like in practice. Thank you to everyone who stopped by! We demoed our full portfolio, and had great conversations with everyone that have dropped by.
✔ Live product demos across our entire Jira and Confluence lineup ✔ 1-on-1 expert consultations for admins who pre-booked a slot ✔ AI and work management conversations – where our apps fit alongside Rovo ✔ Goodies for everyone who stopped by.
Missed us on the floor? You can still get a walkthrough of any of our apps. Book a demo here.
