Ricksoft at Atlassian Team ’24 Europe: Highlights from Barcelona

📅 October 8–10, 2024 | 📍 Fira Barcelona Gran Via, Barcelona, Spain

Team ’24 Europe marked Atlassian’s return to a full-scale European gathering, and Ricksoft was proud to sponsor it. Three days in Barcelona, 80+ sessions, and a clear theme running through all of them: AI was no longer a side conversation, it was the main event.

Here’s what stood out.

📺 Missed a session?

Atlassian’s on-demand library from Team ’24 Europe is available here, or catch it on the official Team ’24 YouTube playlist.

🔥 What we saw on stage

Rovo went GA. Atlassian’s AI teammate, first shown in beta at Team ’24 in the US, launched to general availability in Barcelona — Rovo Search, Rovo Chat, 20 ready-made agents, and low/no-code agent building via Forge. Atlassian cited early data showing nearly 75% of users getting work done faster with it.

The “System of Work” framing took center stage, with co-founder Mike Cannon-Brookes talking about shipping Rovo fast rather than just demoing it: “We don’t want to just give demos about it, we want to ship it.” President Anu Bharadwaj made the case that AI shouldn’t just target coding — developers spend only 10–15% of their time writing code, she said, leaving “the remaining 90%” of collaboration and info-finding work wide open for Rovo.

A different kind of keynote: former Arsenal manager Arsène Wenger joined Atlassian’s Dom Price for a conversation on teamwork and leadership, “Teamwork on and off the pitch” — a reminder that Atlassian’s event content reaches well beyond product news.

EMEA context: Atlassian shared that the region now represents around 120,000 customers and roughly 40% of global sales, with leadership also addressing the EU AI Act directly on stage.

🚀 The product news that mattered

Atlassian Focus launched — a new enterprise strategic-portfolio tool, free for existing Jira Align customers, connecting goals, work, teams, and funding in one view.

New Jira got a visible refresh: customizable terminology (no more forced “issues”), new navigation, custom templates, and Goals reaching general availability.

Also announced: Atlassian Guard Premium, Compass Premium, and JPD Premium reaching GA, plus early dev-focused AI agents that Atlassian said cut time on certain coding tasks by up to 75% in internal testing.

🎯 What we took away

Admins were hungry for practical AI use cases, not hype — a theme that Atlassian’s own partners picked up on too.

Interest in enterprise-scale planning tools (like the new Atlassian Focus) signaled that portfolio-level visibility was becoming a bigger priority for larger customers.

Barcelona set the tone for what became a very AI-heavy run of Team events, and we’ve been building on those conversations ever since.

👋 Thank you for stopping by Ricksoft’s booth

As a sponsor, we spent the three days talking with Jira and Confluence admins, practitioners, and customers about the same things we always do: how to plan work more clearly, keep issue data usable at scale, and cut the busywork out of project tracking. To everyone who stopped by, thank you. We demoed our full lineup of Jira and Confluence apps, from WBS Gantt-Chart for Jira to Space Sync for Confluence, and had some great conversations along the way.

The AI conversation was everywhere on the expo floor too; even for a portfolio like ours that isn’t AI-first (YET), it shaped almost every conversation we had about where Jira and Confluence are headed next.

Didn’t get a chance to see us in Barcelona? You can still get a live walkthrough of any of our apps. Book a demo here.