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Jul 29, 2025 • 5 min read
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When you think of Atlassian, you might think of Jira, Confluence, or the Marketplace ecosystem that powers teams of every size. But there’s a quieter revolution happening behind the scenes—one that’s reshaping how apps are built, vetted, and trusted.
Over the past few years, Atlassian has introduced a series of programs and architectural changes that fundamentally raise the bar for Marketplace app security. For buyers and users, these changes don’t just mean better apps—they mean a shift in what you can expect from every vendor in the ecosystem.
Let’s break down what’s changing, and why it matters to you as someone evaluating, administering, or deploying Atlassian Marketplace apps.
In the early days of the Atlassian Marketplace, apps were often seen as convenient add‑ons i.e. extra features built and hosted by vendors with varying levels of rigor. Security reviews and operational standards varied widely, leaving IT teams and procurement managers to ask, “Can we really trust this app with our data?”
Fast forward to today, and the conversation is different. Atlassian is actively shaping a more mature ecosystem, one where security, operational excellence, and transparency aren’t just nice‑to‑haves—they’re baseline expectations.
Atlassian’s Forge platform is more than a development toolkit. It’s a secure, serverless environment that eliminates the need for vendors to host their own infrastructure.
Why it matters: Apps built on Forge run within Atlassian’s cloud, which means no unknown third‑party servers handling your data.
What it means for you: Less time interrogating vendors about their hosting setup and more confidence in where your data lives.
The Runs on Atlassian badge takes Forge even further. It signifies that an app’s entire backend infrastructure is managed within Atlassian’s cloud environment.
Why it matters: Vendors don’t handle or store your data outside of Atlassian’s managed environment.
What it means for you: Lower vendor risk profiles, faster procurement cycles, and fewer hurdles with data residency or compliance reviews.
The Cloud Fortified program sets a higher bar for support, reliability, and security. Apps in this program commit to:
What it means for you: These aren’t just apps with good features—they’re apps that align with enterprise expectations around uptime, responsiveness, and operational maturity.
Security isn’t a one‑time checkbox. Atlassian’s Marketplace Security Bug Bounty Program brings in vetted security researchers to test apps for vulnerabilities on an ongoing basis.
Why it matters: Issues aren’t just caught at launch—they’re identified and addressed over time.
What it means for you: Confidence that your apps are under constant scrutiny, with transparent patching and Atlassian oversight.
These programs aren’t just badges, they’re signals that the ecosystem is evolving toward platform‑level security and shared responsibility. For you, this evolution changes the conversation:
At Ricksoft, we’ve embraced these higher standards because we believe they’re the future of the Atlassian ecosystem. Many of our flagship Jira and Confluence apps already meet these trust signals: built on Forge, Runs on Atlassian, and Cloud Fortified, with ongoing participation in Atlassian’s Marketplace Security Bug Bounty Program.
Collaboration platforms like Jira and Confluence are at the heart of how modern teams work. Every app you add expands your capabilities, but it also introduces new risk.
Atlassian’s ecosystem‑wide push for stronger standards is a signal to buyers: you no longer have to settle for “good enough.” You can, and should, expect enterprise‑grade security and operational excellence from Marketplace vendors.
Security and trust aren’t static checklists, they’re ongoing commitments. Atlassian’s programs are raising the bar across the Marketplace, making it easier for you to choose apps with confidence and for vendors like us to prove we’re worth that trust.