Retros are often forgotten, but they shouldn’t be
After a big campaign, the momentum drops. Everyone’s moving on to the next launch.
Retrospectives are often skipped, rushed, or buried in someone’s notes—never to be seen again.
But a well-structured retro creates repeatable success.
It helps your team learn what worked, avoid what didn’t, and improve every campaign moving forward.
In this final part of the Confluence for Marketing series, we’ll walk through how to run a lightweight, reusable retrospective inside Confluence. It’s simple, searchable, and doesn’t require new tools.
Step 1: Create a Retro Template That Matches How You Work
Structure is key. Instead of starting from scratch each time, build a reusable Confluence page template.
Suggested sections:
- 🎯 Campaign Recap: What we set out to do
- ✅ What Worked Well
- ⚠️ What Could Be Improved
- 💡 Ideas for Next Time
- 🔁 Follow-up Actions
- 🔗 Links to Brief, Tracker, and Report
💡 Tip: Use headers and bullet lists to keep it simple. You can also add a comment thread at the bottom for async feedback.
Step 2: Invite Team Contributions—Sync or Async
Not everyone needs to join a meeting. You can gather input in two ways:
- 🧑🤝🧑 In a retro session: Share the Confluence page and fill it out together live
- 📝 Async: Tag owners and ask them to fill in their reflections over a few days
Use @mentions to prompt contributions, and consider assigning one person as the retro facilitator.
Bonus: Add checkboxes for follow-up actions to keep everyone accountable.
Step 3: Make Retros Easy to Find (and Actually Revisit)
A retro is only useful if people can find and learn from it later. Here’s how to make that happen:
- Tag retro pages clearly (e.g. #retro, #q3-campaign, #email)
- Link retros at the bottom of your campaign report pages
- Use Pages Manager for Confluence to organize retros by project, quarter, or campaign type
- Create a “Retros Library” landing page that links to all past learnings
- 📚 Over time, this becomes a powerful internal knowledge base.
Optional Enhancement: Use Tables for Action Items and Ownership
If your retro includes follow-up items (e.g., “Use shorter CTAs in emails”), track them using a native Confluence table.
For recurring teams or campaigns, this small addition keeps the learning loop alive.
Final Takeaways
- A good retro doesn’t need to be complex—it just needs to be consistent
- Confluence makes it easy to centralize feedback, actions, and learnings
- Make retros easy to revisit by tagging and linking them in your campaign space
- Over time, retros become a secret weapon for scaling quality and consistency
🎉 That’s a wrap
From planning to performance, now it’s your turn.
With the right setup in Confluence, your marketing team can stop reinventing the wheel and start building a repeatable, high-impact workflow.
Looking to streamline your workspace?
Take a look at Ricksoft apps like Excel-like Tables for Confluence, Pages Manager, and Gantt Chart Planner to level up your marketing campaign operations.
